PRODUCT DESIGN & LAUNCH COLLABORATION PROJECT WITH IMPUMELELO

LAUNCHED AT INSPIRE 2015

SHOWCASED AT HANDMADE CONTEMPORARY 2015

SHOWCASED 100% DESIGN SA 2016 


THE DESIGN PROCESS

We were approached by Rowan Mardghum (the design director at Impumelelo) to design a new sofa. This was a mammoth design project for something we had no previous knowledge of, within an extremely tight deadline (seven weeks - that's research, design, prototyping & production time). We had a smattering of 'general' knowledge regarding soft seating - and general knowledge won't get you far. Below is the 2nd working prototype launched at INSPIRE 2015.


THE BRIEF

We had a week to research the hell out of 'soft seating' and come up with our own brief. We presented the results of this intense foray into the world of sofa's (images below) to IMPUMELELO regarding the parameters on how we were going to approach the project. 


CONCEPT PRESENTATION

We had a number of design routes - which we narrowed down to two options. Upon presentation of these two routes we all decided to go with the less 'crazy' route. The design studio was/is covered in many MANY photo's & sketches upon sketches of sofas. So many. And some phenomenal design studio's.

The colours were chosen to show the difference between the two materials.


WORK IN PROGRESS

These are some of the photo's that were taken during the making process - Olivia & Rowan doing their thing. These were the 2nd working prototypes built in the MAKERS OF STUFF workshop.